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Pitch deck · Proptech

The traction slide for a proptech pitch deck

Traction is proof the plan works. Here is a traction slide for Aangan with one clear chart, and the cluttered version investors skip.

AANGAN · TRACTION

7,800 verified homes, 1,200 new a month

Sample slide for a fictional company · illustrative numbers
600Jan1300Feb2400Mar3900Apr5600May7800JunVerified listings

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
AANGAN · TRACTION

7,800 verified homes, 1,200 new a month

Sample slide for a fictional company · illustrative numbers
600Jan1300Feb2400Mar3900Apr5600May7800JunVerified listings
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "7,800 verified homes, 1,200 new a month".

02

One metric, by month

Chart verified listings month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions proptech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you win against brokers?
Is revenue one-off or recurring?
How do you handle cyclic property markets?
Watch

The most common gap in proptech decks is a market slide with total property value instead of your revenue pool.

Questions

What goes on the traction slide of a proptech pitch deck?

Headline the result: Put the takeaway in the title: "7,800 verified homes, 1,200 new a month".; One metric, by month: Chart verified listings month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Aangan is a fictional company. The numbers show the format. Use your own.

What is the most common proptech pitch deck mistake?

A market slide with total property value instead of your revenue pool.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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