Ha
Three routes for Haat
Our sample marketplace brand, Haat, makes buyers and makers of handmade furniture. Here are three directions a designer, or Astitva, would explore.
Haat
Route 1 · Wordmark
The name is the logo
A clear wordmark that sits above thousands of listing photos without fighting them.
Ha
Route 2 · Monogram
Built for the app icon
A monogram that works as a badge on seller storefronts.
Haat
Route 3 · Symbol and name
A mark that means something
A meeting symbol, such as two shapes that meet, beside the name.
The typeface does most of the work
A friendly, neutral sans welcomes both buyers and sellers without looking like either. Haat uses Outfit.
HaatWebsite header
HaatPitch deck footer
HaatEmail signature
Ha
App iconHa
32 pxH
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Haat
Haat
Haat
Haat
Skip the marketplace clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
HandshakesShopping cartsMap pins
What works in marketplace
- A logo that looks good on both a buyer app and a seller dashboard
- A small badge version for "verified by" labels
Brand feel to aim for
Big marketplaces own their colours hard. Matching one makes you look like a clone.
LivelyFairTrusted
Test
Put the logo on a listing card with a real photo, and on a seller payout email. Both sides should recognise it.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a marketplace startup?
Most early marketplace startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a marketplace startup avoid?
The category clichés: handshakes, shopping carts, map pins. They make you look like everyone else.
How do I test a logo before using it?
Put the logo on a listing card with a real photo, and on a seller payout email. Both sides should recognise it.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits