Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- Cumulative charts that hide a slowdown
- Ten metrics in tiny text
- Numbers with no dates
GMV ₹1.55 Cr a month, 14% take rate
Sample slide for a fictional company · illustrative numbers- Headline the result
- One metric, by month
- Highlight the latest
- Add a proof point
Anatomy of the slide
Headline the result
Put the takeaway in the title: "GMV ₹1.55 Cr a month, 14% take rate".
One metric, by month
Chart gmv month by month, with dates.
Highlight the latest
Make the most recent month stand out.
Add a proof point
One customer logo or quote, if it fits.
Questions marketplace investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in marketplace decks is showing GMV as if it were revenue.
Questions
What goes on the traction slide of a marketplace pitch deck?
Headline the result: Put the takeaway in the title: "GMV ₹1.55 Cr a month, 14% take rate".; One metric, by month: Chart gmv month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..
Are the numbers in the example real?
No. Haat is a fictional company. The numbers show the format. Use your own.
What is the most common marketplace pitch deck mistake?
Showing GMV as if it were revenue.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
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