Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
1.2 million buyers we can reach first, worth ₹22,000 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the buyers you can reach first: urban buyers who bought solid wood furniture online last year.
Price it
Multiply by what each pays a year: ₹22,000.
Show the next ring
Then the wider group: 6 million premium furniture buyers.
Cite sources
Put the source of every number at the bottom of the slide.
Questions marketplace investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in marketplace decks is showing GMV as if it were revenue.
Questions
What goes on the market size slide of a marketplace pitch deck?
Start small: Count the buyers you can reach first: urban buyers who bought solid wood furniture online last year.; Price it: Multiply by what each pays a year: ₹22,000.; Show the next ring: Then the wider group: 6 million premium furniture buyers.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Haat is a fictional company. The numbers show the format. Use your own.
What is the most common marketplace pitch deck mistake?
Showing GMV as if it were revenue.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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