Three traits, three rules
A trait without a rule is just an adjective. Each trait below comes with the rule writers follow.
Precise and confident, like the product.
Units and numbers, always.
Helpful when things break.
Where Volta Labs sits on three common voice scales.
Before and after
The fastest way to teach a voice is to rewrite real lines. Here are three moments every hardware and IoT startup writes.
The word list
Words we use
Words we avoid
Hardware brands go grey and blue. On a retail shelf, every box looks the same. The way you write is the cheapest way to sound different.
Questions
What tone of voice suits a hardware and IoT brand?
For our sample brand Volta Labs: precise, solid, smart. Pick three traits that are true for you, each with a one-line rule.
How do I write a brand voice guide?
Choose three traits, write a rule for each, show before and after rewrites, and list words to use and avoid. One page is enough to start.
Where should brand voice show up first?
Your homepage headline, product messages like errors and confirmations, and your pitch deck titles.
Does Astitva define brand voice?
Yes. Astitva writes your tone of voice as part of your brand strategy and records it in your brand book. New accounts get 50 free credits.
More for hardware and IoT founders
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Astitva writes your tone of voice as part of your brand strategy, then uses it in your brand book and pitch deck.
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