Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
2 million homes we can reach first, worth ₹4,300 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the homes you can reach first: urban homes with high AC usage in 5 metros.
Price it
Multiply by what each pays a year: ₹4,300.
Show the next ring
Then the wider group: 12 million homes with ACs in India.
Cite sources
Put the source of every number at the bottom of the slide.
Questions hardware and IoT investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in hardware and IoT decks is no plan for manufacturing and working capital.
Questions
What goes on the market size slide of a hardware and IoT pitch deck?
Start small: Count the homes you can reach first: urban homes with high AC usage in 5 metros.; Price it: Multiply by what each pays a year: ₹4,300.; Show the next ring: Then the wider group: 12 million homes with ACs in India.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Volta Labs is a fictional company. The numbers show the format. Use your own.
What is the most common hardware and IoT pitch deck mistake?
No plan for manufacturing and working capital.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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