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Pitch deck · Hardware and IoT

The traction slide for a hardware and IoT pitch deck

Traction is proof the plan works. Here is a traction slide for Volta Labs with one clear chart, and the cluttered version investors skip.

VOLTA LABS · TRACTION

14,500 meters sold, 42% on the app plan

Sample slide for a fictional company · illustrative numbers
1.2KJan2.6KFeb4.4KMar7.1KApr10.3KMay14.5KJunUnits shipped

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
VOLTA LABS · TRACTION

14,500 meters sold, 42% on the app plan

Sample slide for a fictional company · illustrative numbers
1.2KJan2.6KFeb4.4KMar7.1KApr10.3KMay14.5KJunUnits shipped
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "14,500 meters sold, 42% on the app plan".

02

One metric, by month

Chart units shipped month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions hardware and IoT investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What does each unit cost to build at scale?
Is there recurring revenue after the sale?
Who manufactures and what is the lead time?
Watch

The most common gap in hardware and IoT decks is no plan for manufacturing and working capital.

Questions

What goes on the traction slide of a hardware and IoT pitch deck?

Headline the result: Put the takeaway in the title: "14,500 meters sold, 42% on the app plan".; One metric, by month: Chart units shipped month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Volta Labs is a fictional company. The numbers show the format. Use your own.

What is the most common hardware and IoT pitch deck mistake?

No plan for manufacturing and working capital.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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