Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
Shopper pays ₹1,200 average order. Payback in 2nd order.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
Shopper. Name the payer, not just the user.
Price and frequency
₹1,200 average order, about 2 orders a year.
Cost to serve
₹410 product, packing and shipping.
Payback
When a customer has paid back what it cost to win them: 2nd order.
Questions D2C investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in D2C decks is showing revenue without margins, which hides whether each order makes money.
Questions
What goes on the business model slide of a D2C pitch deck?
Who pays: Shopper. Name the payer, not just the user.; Price and frequency: ₹1,200 average order, about 2 orders a year.; Cost to serve: ₹410 product, packing and shipping.; Payback: When a customer has paid back what it cost to win them: 2nd order..
Are the numbers in the example real?
No. Kindred Co. is a fictional company. The numbers show the format. Use your own.
What is the most common D2C pitch deck mistake?
Showing revenue without margins, which hides whether each order makes money.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.
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