Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
400,000 households we can reach first, worth ₹2,400 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the households you can reach first: gift-buying urban households we can reach on Instagram.
Price it
Multiply by what each pays a year: ₹2,400.
Show the next ring
Then the wider group: 3.5 million premium home buyers in metros.
Cite sources
Put the source of every number at the bottom of the slide.
Questions D2C investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in D2C decks is showing revenue without margins, which hides whether each order makes money.
Questions
What goes on the market size slide of a D2C pitch deck?
Start small: Count the households you can reach first: gift-buying urban households we can reach on Instagram.; Price it: Multiply by what each pays a year: ₹2,400.; Show the next ring: Then the wider group: 3.5 million premium home buyers in metros.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Kindred Co. is a fictional company. The numbers show the format. Use your own.
What is the most common D2C pitch deck mistake?
Showing revenue without margins, which hides whether each order makes money.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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