Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- "We have no competitors"
- A table of ticks where you win every row
- Logos of companies customers have never compared you with
Kindred Co. is the only option that is both price and strong on craft and story
Sample slide for a fictional company · illustrative numbers- Pick real axes
- Include alternatives
- Place yourself honestly
- Answer the follow-up
Anatomy of the slide
Pick real axes
Two things buyers care about: price and craft and story.
Include alternatives
Spreadsheets, doing nothing and the big incumbent all count.
Place yourself honestly
The empty corner should be earned, not drawn.
Answer the follow-up
What happens to your margins when ad costs rise?
Questions D2C investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in D2C decks is showing revenue without margins, which hides whether each order makes money.
Questions
What goes on the competition slide of a D2C pitch deck?
Pick real axes: Two things buyers care about: price and craft and story.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: What happens to your margins when ad costs rise?.
Are the numbers in the example real?
No. Kindred Co. is a fictional company. The numbers show the format. Use your own.
What is the most common D2C pitch deck mistake?
Showing revenue without margins, which hides whether each order makes money.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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