Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- Cumulative charts that hide a slowdown
- Ten metrics in tiny text
- Numbers with no dates
Revenue up 4x since January
Sample slide for a fictional company · illustrative numbers- Headline the result
- One metric, by month
- Highlight the latest
- Add a proof point
Anatomy of the slide
Headline the result
Put the takeaway in the title: "Revenue up 4x since January".
One metric, by month
Chart monthly revenue month by month, with dates.
Highlight the latest
Make the most recent month stand out.
Add a proof point
One customer logo or quote, if it fits.
Questions D2C investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in D2C decks is showing revenue without margins, which hides whether each order makes money.
Questions
What goes on the traction slide of a D2C pitch deck?
Headline the result: Put the takeaway in the title: "Revenue up 4x since January".; One metric, by month: Chart monthly revenue month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..
Are the numbers in the example real?
No. Kindred Co. is a fictional company. The numbers show the format. Use your own.
What is the most common D2C pitch deck mistake?
Showing revenue without margins, which hides whether each order makes money.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
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