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Pitch deck · Edtech

The business model slide for an edtech pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Brightpath's version, drawn as one simple diagram.

BRIGHTPATH · BUSINESS MODEL

Parent pays ₹1,500 a month. Payback in 3 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Parent
PRICE
₹1,500 a month
HOW OFTEN
Monthly, 9 months a year
COST TO SERVE
₹540 per student in teacher time
PAYBACK · 3 MONTHS
Sibling referrals cut CAC 30%

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
BRIGHTPATH · BUSINESS MODEL

Parent pays ₹1,500 a month. Payback in 3 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Parent
PRICE
₹1,500 a month
HOW OFTEN
Monthly, 9 months a year
COST TO SERVE
₹540 per student in teacher time
PAYBACK · 3 MONTHS
Sibling referrals cut CAC 30%
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Parent. Name the payer, not just the user.

02

Price and frequency

₹1,500 a month, monthly, 9 months a year.

03

Cost to serve

₹540 per student in teacher time.

04

Payback

When a customer has paid back what it cost to win them: 3 months.

Questions edtech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Who pays, the student, the parent or the school?
How do you prove learning outcomes?
How do you keep learners after the first month?
Watch

The most common gap in edtech decks is claiming a huge market of every student in the country instead of the segment you can reach.

Questions

What goes on the business model slide of an edtech pitch deck?

Who pays: Parent. Name the payer, not just the user.; Price and frequency: ₹1,500 a month, monthly, 9 months a year.; Cost to serve: ₹540 per student in teacher time.; Payback: When a customer has paid back what it cost to win them: 3 months..

Are the numbers in the example real?

No. Brightpath is a fictional company. The numbers show the format. Use your own.

What is the most common edtech pitch deck mistake?

Claiming a huge market of every student in the country instead of the segment you can reach.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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