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Pitch deck · Edtech

The competition slide for an edtech pitch deck

Never say you have no competitors. Show what students, parents or schools paying for learning use today, and why they switch. Here is Brightpath's competition map.

BRIGHTPATH · COMPETITION

Brightpath is the only option that is both live attention and strong on affordable

Sample slide for a fictional company · illustrative numbers
Live attention →↑ AffordableRecorded appsHome tutorsCoaching centresBrightpath

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
CompetitionLots of words, no takeaway
  • "We have no competitors"
  • A table of ticks where you win every row
  • Logos of companies customers have never compared you with
What gets a meeting
BRIGHTPATH · COMPETITION

Brightpath is the only option that is both live attention and strong on affordable

Sample slide for a fictional company · illustrative numbers
Live attention →↑ AffordableRecorded appsHome tutorsCoaching centresBrightpath
  • Pick real axes
  • Include alternatives
  • Place yourself honestly
  • Answer the follow-up

Anatomy of the slide

01

Pick real axes

Two things buyers care about: live attention and affordable.

02

Include alternatives

Spreadsheets, doing nothing and the big incumbent all count.

03

Place yourself honestly

The empty corner should be earned, not drawn.

04

Answer the follow-up

Who pays, the student, the parent or the school?

Questions edtech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Who pays, the student, the parent or the school?
How do you prove learning outcomes?
How do you keep learners after the first month?
Watch

The most common gap in edtech decks is claiming a huge market of every student in the country instead of the segment you can reach.

Questions

What goes on the competition slide of an edtech pitch deck?

Pick real axes: Two things buyers care about: live attention and affordable.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: Who pays, the student, the parent or the school?.

Are the numbers in the example real?

No. Brightpath is a fictional company. The numbers show the format. Use your own.

What is the most common edtech pitch deck mistake?

Claiming a huge market of every student in the country instead of the segment you can reach.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

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