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Pitch deck · Fintech

The business model slide for a fintech pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Lumen Pay's version, drawn as one simple diagram.

LUMEN PAY · BUSINESS MODEL

Shop owner pays 0.9% of volume + ₹199/month. Payback in 4 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shop owner
PRICE
0.9% of volume + ₹199/month
HOW OFTEN
Every payment, monthly fee
COST TO SERVE
₹38 per shop a month
PAYBACK · 4 MONTHS
Credit adds 2.4% on loans

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
LUMEN PAY · BUSINESS MODEL

Shop owner pays 0.9% of volume + ₹199/month. Payback in 4 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shop owner
PRICE
0.9% of volume + ₹199/month
HOW OFTEN
Every payment, monthly fee
COST TO SERVE
₹38 per shop a month
PAYBACK · 4 MONTHS
Credit adds 2.4% on loans
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Shop owner. Name the payer, not just the user.

02

Price and frequency

0.9% of volume + ₹199/month, every payment, monthly fee.

03

Cost to serve

₹38 per shop a month.

04

Payback

When a customer has paid back what it cost to win them: 4 months.

Questions fintech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Which licence do you operate under, or which partner holds it?
How do you handle fraud and defaults as you grow?
Why will customers trust a new name with their money?
Watch

The most common gap in fintech decks is skipping the compliance slide, which is the first thing a fintech investor checks.

Questions

What goes on the business model slide of a fintech pitch deck?

Who pays: Shop owner. Name the payer, not just the user.; Price and frequency: 0.9% of volume + ₹199/month, every payment, monthly fee.; Cost to serve: ₹38 per shop a month.; Payback: When a customer has paid back what it cost to win them: 4 months..

Are the numbers in the example real?

No. Lumen Pay is a fictional company. The numbers show the format. Use your own.

What is the most common fintech pitch deck mistake?

Skipping the compliance slide, which is the first thing a fintech investor checks.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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