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Pitch deck · Healthtech

The competition slide for a healthtech pitch deck

Never say you have no competitors. Show what patients, doctors, clinics or insurers use today, and why they switch. Here is Carely's competition map.

CARELY · COMPETITION

Carely is the only option that is both between-visit care and strong on doctor in the loop

Sample slide for a fictional company · illustrative numbers
Between-visit care →↑ Doctor in the loopFitness appsHospital helplinesNo follow-upCarely

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
CompetitionLots of words, no takeaway
  • "We have no competitors"
  • A table of ticks where you win every row
  • Logos of companies customers have never compared you with
What gets a meeting
CARELY · COMPETITION

Carely is the only option that is both between-visit care and strong on doctor in the loop

Sample slide for a fictional company · illustrative numbers
Between-visit care →↑ Doctor in the loopFitness appsHospital helplinesNo follow-upCarely
  • Pick real axes
  • Include alternatives
  • Place yourself honestly
  • Answer the follow-up

Anatomy of the slide

01

Pick real axes

Two things buyers care about: between-visit care and doctor in the loop.

02

Include alternatives

Spreadsheets, doing nothing and the big incumbent all count.

03

Place yourself honestly

The empty corner should be earned, not drawn.

04

Answer the follow-up

What regulatory approvals do you need?

Questions healthtech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What regulatory approvals do you need?
How do you protect patient data?
Who pays, the patient, the provider or the insurer?
Watch

The most common gap in healthtech decks is leaving out the data privacy and approvals plan.

Questions

What goes on the competition slide of a healthtech pitch deck?

Pick real axes: Two things buyers care about: between-visit care and doctor in the loop.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: What regulatory approvals do you need?.

Are the numbers in the example real?

No. Carely is a fictional company. The numbers show the format. Use your own.

What is the most common healthtech pitch deck mistake?

Leaving out the data privacy and approvals plan.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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