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Pitch deck · Healthtech

The market size slide for a healthtech pitch deck

Investors want proof that enough patients, doctors, clinics or insurers exist to build a large company. Here is a bottom-up market slide for Carely, and the weak version most founders send.

CARELY · MARKET

250,000 patients we can reach first, worth ₹9,600 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 77 million adults with diabetes in IndiaNext: 3 million patients across 4 states 250,000patients we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
CARELY · MARKET

250,000 patients we can reach first, worth ₹9,600 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 77 million adults with diabetes in IndiaNext: 3 million patients across 4 states 250,000patients we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the patients you can reach first: diabetes and BP patients in partner clinic networks.

02

Price it

Multiply by what each pays a year: ₹9,600.

03

Show the next ring

Then the wider group: 3 million patients across 4 states.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions healthtech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What regulatory approvals do you need?
How do you protect patient data?
Who pays, the patient, the provider or the insurer?
Watch

The most common gap in healthtech decks is leaving out the data privacy and approvals plan.

Questions

What goes on the market size slide of a healthtech pitch deck?

Start small: Count the patients you can reach first: diabetes and BP patients in partner clinic networks.; Price it: Multiply by what each pays a year: ₹9,600.; Show the next ring: Then the wider group: 3 million patients across 4 states.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Carely is a fictional company. The numbers show the format. Use your own.

What is the most common healthtech pitch deck mistake?

Leaving out the data privacy and approvals plan.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

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