The five questions
Each answer is shown for our fictional fashion company, Ochre Studio, which makes handloom contemporary womenswear. The numbers are illustrations. Swap in your own.
How do you avoid dead stock?
78% full-price sell-through · small drops of 24 pieces
Sample slide line · illustrative numbersWhat is your return rate and why?
Return rate 11% · fit guide cut it from 19%
Sample slide line · illustrative numbersWhat makes the label recognisable?
Signature handloom indigo · 40% of sales
Sample slide line · illustrative numbersHow do you reach customers beyond Instagram?
Pop-ups and stockists bring 30% of revenue
Sample slide line · illustrative numbersWhat are your margins at full price and on sale?
64% gross margin · 15% of units sold on sale
Sample slide line · illustrative numbersThe four numbers they check first
Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.
The gap that costs fashion founders meetings
The most common gap in fashion decks is too many products and no hero line. Fix it before you send the deck.
Know your buyer
Your customers are shoppers buying clothing, footwear or accessories. Name the first group you will win, and show why they pick you today.
Prepare the appendix
- Monthly metrics for the last 12 months
- Unit economics by customer group
- Your answer to each question above, with sources
Questions
What do investors look for in a fashion startup?
They start with these metrics: full-price sell-through, return rate, repeat customers, inventory turns. Then they test the five questions on this page.
What is the most common gap in fashion pitch decks?
Too many products and no hero line.
Are the numbers on this page real?
No. They are illustrations for a fictional company, Ochre Studio, to show what a strong answer looks like. Use your own numbers.
Can Astitva build my pitch deck?
Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.
Answer them before they ask
Astitva writes your investor story from a short brief, in the order investors expect, then designs every slide in your brand.
Start free with 50 credits