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Three routes for Ochre Studio
Our sample fashion brand, Ochre Studio, makes handloom contemporary womenswear. Here are three directions a designer, or Astitva, would explore.
Ochre Studio
Route 1 · Wordmark
The name is the logo
A distinctive wordmark that works on a woven label and a shopping bag.
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Route 2 · Monogram
Built for the app icon
A monogram for buttons, tags and the website favicon.
Ochre Studio
Route 3 · Symbol and name
A mark that means something
A simple mark tied to the studio's story, such as a loom thread or an arch.
The typeface does most of the work
A high-contrast serif or a distinctive sans gives the label a clear point of view. Ochre Studio uses Playfair Display.
Ochre StudioWebsite header
Ochre StudioPitch deck footer
Ochre StudioEmail signature
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App iconOS
32 pxO
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Ochre Studio
Ochre Studio
Ochre Studio
Ochre Studio
Skip the fashion clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Hangers and sewing machinesNeedles and thread clip artGeneric script fonts
What works in fashion
- A logo that can be woven, printed and embroidered
- A monogram that works as a pattern
Brand feel to aim for
Fashion sites default to black and white. Without a point of view, the label is forgettable.
ConsideredRootedModern
Test
Have the logo embroidered or woven once before you commit. Fine details often disappear in thread.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a fashion startup?
Most early fashion startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a fashion startup avoid?
The category clichés: hangers and sewing machines, needles and thread clip art, generic script fonts. They make you look like everyone else.
How do I test a logo before using it?
Have the logo embroidered or woven once before you commit. Fine details often disappear in thread.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits