AstitvaStart free

Pitch deck · Fashion

The traction slide for a fashion pitch deck

Traction is proof the plan works. Here is a traction slide for Ochre Studio with one clear chart, and the cluttered version investors skip.

OCHRE STUDIO · TRACTION

78% sold at full price

Sample slide for a fictional company · illustrative numbers
₹7LJan₹10LFeb₹14LMar₹19LApr₹25LMay₹33LJunMonthly revenue

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
OCHRE STUDIO · TRACTION

78% sold at full price

Sample slide for a fictional company · illustrative numbers
₹7LJan₹10LFeb₹14LMar₹19LApr₹25LMay₹33LJunMonthly revenue
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "78% sold at full price".

02

One metric, by month

Chart monthly revenue month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions fashion investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you avoid dead stock?
What is your return rate and why?
What makes the label recognisable without the logo?
Watch

The most common gap in fashion decks is too many products and no hero line.

Questions

What goes on the traction slide of a fashion pitch deck?

Headline the result: Put the takeaway in the title: "78% sold at full price".; One metric, by month: Chart monthly revenue month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Ochre Studio is a fictional company. The numbers show the format. Use your own.

What is the most common fashion pitch deck mistake?

Too many products and no hero line.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

Start free with 50 credits