Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
300,000 shoppers we can reach first, worth ₹9,000 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the shoppers you can reach first: women buying handloom online at ₹3,000 or more.
Price it
Multiply by what each pays a year: ₹9,000.
Show the next ring
Then the wider group: 2 million premium ethnic wear buyers.
Cite sources
Put the source of every number at the bottom of the slide.
Questions fashion investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in fashion decks is too many products and no hero line.
Questions
What goes on the market size slide of a fashion pitch deck?
Start small: Count the shoppers you can reach first: women buying handloom online at ₹3,000 or more.; Price it: Multiply by what each pays a year: ₹9,000.; Show the next ring: Then the wider group: 2 million premium ethnic wear buyers.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Ochre Studio is a fictional company. The numbers show the format. Use your own.
What is the most common fashion pitch deck mistake?
Too many products and no hero line.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
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