The five questions
Each answer is shown for our fictional travel company, Safarnama, which makes curated small-group trips in the Himalaya. The numbers are illustrations. Swap in your own.
How do you compete with large booking sites?
Small groups with local guides · 9 to 12 travellers
Sample slide line · illustrative numbersHow seasonal is demand?
Off-season winter treks smooth revenue
Sample slide line · illustrative numbersWhy do travellers return?
31% of travellers book a second trip
Sample slide line · illustrative numbersWhat does a booking cost you to win?
₹2,100 per booking · 40% from referrals
Sample slide line · illustrative numbersHow do you manage safety and quality?
Certified guides · 4.9★ across 1,800 reviews
Sample slide line · illustrative numbersThe four numbers they check first
Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.
The gap that costs travel founders meetings
The most common gap in travel decks is no answer on customer acquisition cost. Fix it before you send the deck.
Know your buyer
Your customers are travellers or the businesses that serve them. Name the first group you will win, and show why they pick you today.
Prepare the appendix
- Monthly metrics for the last 12 months
- Unit economics by customer group
- Your answer to each question above, with sources
Questions
What do investors look for in a travel startup?
They start with these metrics: bookings, take rate per booking, repeat booking rate, marketing cost per booking. Then they test the five questions on this page.
What is the most common gap in travel pitch decks?
No answer on customer acquisition cost.
Are the numbers on this page real?
No. They are illustrations for a fictional company, Safarnama, to show what a strong answer looks like. Use your own numbers.
Can Astitva build my pitch deck?
Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.
Answer them before they ask
Astitva writes your investor story from a short brief, in the order investors expect, then designs every slide in your brand.
Start free with 50 credits