Sa
Three routes for Safarnama
Our sample travel brand, Safarnama, makes curated small-group trips in the Himalaya. Here are three directions a designer, or Astitva, would explore.
Safarnama
Route 1 · Wordmark
The name is the logo
A wordmark with room to breathe, for brochures and booking pages.
Sa
Route 2 · Monogram
Built for the app icon
A badge monogram for luggage tags and jackets.
Safarnama
Route 3 · Symbol and name
A mark that means something
A destination-inspired symbol, like a mountain line or a compass point.
The typeface does most of the work
An open, airy sans or a characterful serif evokes the trip without clichés. Safarnama uses Josefin Sans.
SafarnamaWebsite header
SafarnamaPitch deck footer
SafarnamaEmail signature
Sa
App iconSa
32 pxS
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Safarnama
Safarnama
Safarnama
Safarnama
Skip the travel clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Airplanes and suitcasesGlobes with orbit linesPalm trees for every destination
What works in travel
- A mark that works as a patch or luggage tag
- A logo that sits well over landscape photos
Brand feel to aim for
Travel sites default to turquoise beaches and sunset gradients.
EvocativeEasyAdventurous
Test
Overlay the logo on your three best trip photos. It should look like it belongs there.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a travel startup?
Most early travel startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a travel startup avoid?
The category clichés: airplanes and suitcases, globes with orbit lines, palm trees for every destination. They make you look like everyone else.
How do I test a logo before using it?
Overlay the logo on your three best trip photos. It should look like it belongs there.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits