Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
350,000 travellers we can reach first, worth ₹34,000 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the travellers you can reach first: urban professionals 25 to 40 who take a mountain trip each year.
Price it
Multiply by what each pays a year: ₹34,000.
Show the next ring
Then the wider group: 2.5 million adventure travellers in India.
Cite sources
Put the source of every number at the bottom of the slide.
Questions travel investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in travel decks is no answer on customer acquisition cost.
Questions
What goes on the market size slide of a travel pitch deck?
Start small: Count the travellers you can reach first: urban professionals 25 to 40 who take a mountain trip each year.; Price it: Multiply by what each pays a year: ₹34,000.; Show the next ring: Then the wider group: 2.5 million adventure travellers in India.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Safarnama is a fictional company. The numbers show the format. Use your own.
What is the most common travel pitch deck mistake?
No answer on customer acquisition cost.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.
Start free with 50 credits