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Pitch deck · Travel

The traction slide for a travel pitch deck

Traction is proof the plan works. Here is a traction slide for Safarnama with one clear chart, and the cluttered version investors skip.

SAFARNAMA · TRACTION

1,100 travellers last quarter, 31% repeat

Sample slide for a fictional company · illustrative numbers
180Jan310Feb420Mar640Apr820May1100JunTravellers per quarter

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
SAFARNAMA · TRACTION

1,100 travellers last quarter, 31% repeat

Sample slide for a fictional company · illustrative numbers
180Jan310Feb420Mar640Apr820May1100JunTravellers per quarter
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "1,100 travellers last quarter, 31% repeat".

02

One metric, by month

Chart travellers per quarter month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions travel investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you compete with large booking sites?
How seasonal is demand?
Why do travellers return to you?
Watch

The most common gap in travel decks is no answer on customer acquisition cost.

Questions

What goes on the traction slide of a travel pitch deck?

Headline the result: Put the takeaway in the title: "1,100 travellers last quarter, 31% repeat".; One metric, by month: Chart travellers per quarter month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Safarnama is a fictional company. The numbers show the format. Use your own.

What is the most common travel pitch deck mistake?

No answer on customer acquisition cost.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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