Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
Homeowner pays ₹3,999 device + ₹99/month app. Payback in 9 months with app plan.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
Homeowner. Name the payer, not just the user.
Price and frequency
₹3,999 device + ₹99/month app, one-time, then monthly.
Cost to serve
₹1,480 to build, ₹1,050 at scale.
Payback
When a customer has paid back what it cost to win them: 9 months with app plan.
Questions hardware and IoT investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in hardware and IoT decks is no plan for manufacturing and working capital.
Questions
What goes on the business model slide of a hardware and IoT pitch deck?
Who pays: Homeowner. Name the payer, not just the user.; Price and frequency: ₹3,999 device + ₹99/month app, one-time, then monthly.; Cost to serve: ₹1,480 to build, ₹1,050 at scale.; Payback: When a customer has paid back what it cost to win them: 9 months with app plan..
Are the numbers in the example real?
No. Volta Labs is a fictional company. The numbers show the format. Use your own.
What is the most common hardware and IoT pitch deck mistake?
No plan for manufacturing and working capital.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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