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Pitch deck · Hardware and IoT

The competition slide for a hardware and IoT pitch deck

Never say you have no competitors. Show what businesses or consumers buying connected devices use today, and why they switch. Here is Volta Labs's competition map.

VOLTA LABS · COMPETITION

Volta Labs is the only option that is both live insight and strong on ease of install

Sample slide for a fictional company · illustrative numbers
Live insight →↑ Ease of installUtility smart metersPlug monitorsManual bill trackingVolta Labs

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
CompetitionLots of words, no takeaway
  • "We have no competitors"
  • A table of ticks where you win every row
  • Logos of companies customers have never compared you with
What gets a meeting
VOLTA LABS · COMPETITION

Volta Labs is the only option that is both live insight and strong on ease of install

Sample slide for a fictional company · illustrative numbers
Live insight →↑ Ease of installUtility smart metersPlug monitorsManual bill trackingVolta Labs
  • Pick real axes
  • Include alternatives
  • Place yourself honestly
  • Answer the follow-up

Anatomy of the slide

01

Pick real axes

Two things buyers care about: live insight and ease of install.

02

Include alternatives

Spreadsheets, doing nothing and the big incumbent all count.

03

Place yourself honestly

The empty corner should be earned, not drawn.

04

Answer the follow-up

What does each unit cost to build at scale?

Questions hardware and IoT investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What does each unit cost to build at scale?
Is there recurring revenue after the sale?
Who manufactures and what is the lead time?
Watch

The most common gap in hardware and IoT decks is no plan for manufacturing and working capital.

Questions

What goes on the competition slide of a hardware and IoT pitch deck?

Pick real axes: Two things buyers care about: live insight and ease of install.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: What does each unit cost to build at scale?.

Are the numbers in the example real?

No. Volta Labs is a fictional company. The numbers show the format. Use your own.

What is the most common hardware and IoT pitch deck mistake?

No plan for manufacturing and working capital.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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