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Pitch deck · HR tech

The business model slide for an HR tech pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Crewly's version, drawn as one simple diagram.

CREWLY · BUSINESS MODEL

Finance team pays ₹99 per employee a month. Payback in 6 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Finance team
PRICE
₹99 per employee a month
HOW OFTEN
Monthly
COST TO SERVE
₹21 per employee in support and compliance
PAYBACK · 6 MONTHS
38% add a second module

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
CREWLY · BUSINESS MODEL

Finance team pays ₹99 per employee a month. Payback in 6 months.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Finance team
PRICE
₹99 per employee a month
HOW OFTEN
Monthly
COST TO SERVE
₹21 per employee in support and compliance
PAYBACK · 6 MONTHS
38% add a second module
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Finance team. Name the payer, not just the user.

02

Price and frequency

₹99 per employee a month, monthly.

03

Cost to serve

₹21 per employee in support and compliance.

04

Payback

When a customer has paid back what it cost to win them: 6 months.

Questions HR tech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Who buys, HR or finance?
How long does setup take?
What integrations do you need to win?
Watch

The most common gap in HR tech decks is talking about culture and not about money saved.

Questions

What goes on the business model slide of an HR tech pitch deck?

Who pays: Finance team. Name the payer, not just the user.; Price and frequency: ₹99 per employee a month, monthly.; Cost to serve: ₹21 per employee in support and compliance.; Payback: When a customer has paid back what it cost to win them: 6 months..

Are the numbers in the example real?

No. Crewly is a fictional company. The numbers show the format. Use your own.

What is the most common HR tech pitch deck mistake?

Talking about culture and not about money saved.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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