Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
Brand or retailer pays ₹95 per drop. Payback in profitable per drop from month 4.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
Brand or retailer. Name the payer, not just the user.
Price and frequency
₹95 per drop, daily, on 12-month contracts.
Cost to serve
₹46 per drop at current density.
Payback
When a customer has paid back what it cost to win them: profitable per drop from month 4.
Questions logistics investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in logistics decks is skipping unit economics per delivery.
Questions
What goes on the business model slide of a logistics pitch deck?
Who pays: Brand or retailer. Name the payer, not just the user.; Price and frequency: ₹95 per drop, daily, on 12-month contracts.; Cost to serve: ₹46 per drop at current density.; Payback: When a customer has paid back what it cost to win them: profitable per drop from month 4..
Are the numbers in the example real?
No. Kooch is a fictional company. The numbers show the format. Use your own.
What is the most common logistics pitch deck mistake?
Skipping unit economics per delivery.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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