Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
Buyer and maker pays 14% commission on each sale. Payback in first order.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
Buyer and maker. Name the payer, not just the user.
Price and frequency
14% commission on each sale, per order.
Cost to serve
₹1,100 per order in logistics support.
Payback
When a customer has paid back what it cost to win them: first order.
Questions marketplace investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in marketplace decks is showing GMV as if it were revenue.
Questions
What goes on the business model slide of a marketplace pitch deck?
Who pays: Buyer and maker. Name the payer, not just the user.; Price and frequency: 14% commission on each sale, per order.; Cost to serve: ₹1,100 per order in logistics support.; Payback: When a customer has paid back what it cost to win them: first order..
Are the numbers in the example real?
No. Haat is a fictional company. The numbers show the format. Use your own.
What is the most common marketplace pitch deck mistake?
Showing GMV as if it were revenue.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.
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