Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- "We have no competitors"
- A table of ticks where you win every row
- Logos of companies customers have never compared you with
Haat is the only option that is both maker credit and strong on easy to buy online
Sample slide for a fictional company · illustrative numbers- Pick real axes
- Include alternatives
- Place yourself honestly
- Answer the follow-up
Anatomy of the slide
Pick real axes
Two things buyers care about: maker credit and easy to buy online.
Include alternatives
Spreadsheets, doing nothing and the big incumbent all count.
Place yourself honestly
The empty corner should be earned, not drawn.
Answer the follow-up
Which side did you grow first and how?
Questions marketplace investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in marketplace decks is showing GMV as if it were revenue.
Questions
What goes on the competition slide of a marketplace pitch deck?
Pick real axes: Two things buyers care about: maker credit and easy to buy online.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: Which side did you grow first and how?.
Are the numbers in the example real?
No. Haat is a fictional company. The numbers show the format. Use your own.
What is the most common marketplace pitch deck mistake?
Showing GMV as if it were revenue.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.
Start free with 50 credits