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Pitch deck · Fashion

The business model slide for a fashion pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Ochre Studio's version, drawn as one simple diagram.

OCHRE STUDIO · BUSINESS MODEL

Shopper pays ₹4,200 average order. Payback in first order.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shopper
PRICE
₹4,200 average order
HOW OFTEN
About 2 orders a year
COST TO SERVE
₹1,500 per piece to make
PAYBACK · FIRST ORDER
Stockists bring 30% of revenue

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
OCHRE STUDIO · BUSINESS MODEL

Shopper pays ₹4,200 average order. Payback in first order.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shopper
PRICE
₹4,200 average order
HOW OFTEN
About 2 orders a year
COST TO SERVE
₹1,500 per piece to make
PAYBACK · FIRST ORDER
Stockists bring 30% of revenue
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Shopper. Name the payer, not just the user.

02

Price and frequency

₹4,200 average order, about 2 orders a year.

03

Cost to serve

₹1,500 per piece to make.

04

Payback

When a customer has paid back what it cost to win them: first order.

Questions fashion investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you avoid dead stock?
What is your return rate and why?
What makes the label recognisable without the logo?
Watch

The most common gap in fashion decks is too many products and no hero line.

Questions

What goes on the business model slide of a fashion pitch deck?

Who pays: Shopper. Name the payer, not just the user.; Price and frequency: ₹4,200 average order, about 2 orders a year.; Cost to serve: ₹1,500 per piece to make.; Payback: When a customer has paid back what it cost to win them: first order..

Are the numbers in the example real?

No. Ochre Studio is a fictional company. The numbers show the format. Use your own.

What is the most common fashion pitch deck mistake?

Too many products and no hero line.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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