Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- "We have no competitors"
- A table of ticks where you win every row
- Logos of companies customers have never compared you with
Ochre Studio is the only option that is both contemporary cut and strong on handloom craft
Sample slide for a fictional company · illustrative numbers- Pick real axes
- Include alternatives
- Place yourself honestly
- Answer the follow-up
Anatomy of the slide
Pick real axes
Two things buyers care about: contemporary cut and handloom craft.
Include alternatives
Spreadsheets, doing nothing and the big incumbent all count.
Place yourself honestly
The empty corner should be earned, not drawn.
Answer the follow-up
How do you avoid dead stock?
Questions fashion investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in fashion decks is too many products and no hero line.
Questions
What goes on the competition slide of a fashion pitch deck?
Pick real axes: Two things buyers care about: contemporary cut and handloom craft.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: How do you avoid dead stock?.
Are the numbers in the example real?
No. Ochre Studio is a fictional company. The numbers show the format. Use your own.
What is the most common fashion pitch deck mistake?
Too many products and no hero line.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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