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Pitch deck · Travel

The competition slide for a travel pitch deck

Never say you have no competitors. Show what travellers or the businesses that serve them use today, and why they switch. Here is Safarnama's competition map.

SAFARNAMA · COMPETITION

Safarnama is the only option that is both small-group feel and strong on ease of booking

Sample slide for a fictional company · illustrative numbers
Small-group feel →↑ Ease of bookingBig booking sitesLocal operatorsSolo planningSafarnama

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
CompetitionLots of words, no takeaway
  • "We have no competitors"
  • A table of ticks where you win every row
  • Logos of companies customers have never compared you with
What gets a meeting
SAFARNAMA · COMPETITION

Safarnama is the only option that is both small-group feel and strong on ease of booking

Sample slide for a fictional company · illustrative numbers
Small-group feel →↑ Ease of bookingBig booking sitesLocal operatorsSolo planningSafarnama
  • Pick real axes
  • Include alternatives
  • Place yourself honestly
  • Answer the follow-up

Anatomy of the slide

01

Pick real axes

Two things buyers care about: small-group feel and ease of booking.

02

Include alternatives

Spreadsheets, doing nothing and the big incumbent all count.

03

Place yourself honestly

The empty corner should be earned, not drawn.

04

Answer the follow-up

How do you compete with large booking sites?

Questions travel investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you compete with large booking sites?
How seasonal is demand?
Why do travellers return to you?
Watch

The most common gap in travel decks is no answer on customer acquisition cost.

Questions

What goes on the competition slide of a travel pitch deck?

Pick real axes: Two things buyers care about: small-group feel and ease of booking.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: How do you compete with large booking sites?.

Are the numbers in the example real?

No. Safarnama is a fictional company. The numbers show the format. Use your own.

What is the most common travel pitch deck mistake?

No answer on customer acquisition cost.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

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