What to include
01
Who has the problem, named precisely
02
How often it happens
03
What it costs them in money or time
04
How they cope today
Design
One big number or one quote. The problem slide should feel uncomfortable.
Mistakes investors notice
A problem nobody pays to solveStatistics with no person in themThree problems at once
The example above is for Carely, a fictional healthtech company. See how this slide changes by industry in our Healthtech investor guide.
Questions
What should the problem slide include?
Who has the problem, named precisely; How often it happens; What it costs them in money or time; How they cope today.
Where does the problem slide go in a pitch deck?
Usually slide 2 of 12, in the order investors expect.
What are common problem slide mistakes?
A problem nobody pays to solve; Statistics with no person in them; Three problems at once.
Can Astitva make this slide?
Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get all 12 slides written free
Astitva writes the full investor story from a short brief, in this order, then designs each slide in your brand.
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