What to include
01
One headline metric, by month
02
The latest number in the title
03
Retention or repeat, if it is strong
04
A customer logo or quote
Design
One clear bar chart, with the latest bar in your accent colour.
Mistakes investors notice
Cumulative chartsNumbers without datesTen metrics in tiny text
The example above is for Northbeam, a fictional SaaS company. See how this slide changes by industry in our SaaS investor guide.
Questions
What should the traction slide include?
One headline metric, by month; The latest number in the title; Retention or repeat, if it is strong; A customer logo or quote.
Where does the traction slide go in a pitch deck?
Usually slide 7 of 12, in the order investors expect.
What are common traction slide mistakes?
Cumulative charts; Numbers without dates; Ten metrics in tiny text.
Can Astitva make this slide?
Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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Astitva writes the full investor story from a short brief, in this order, then designs each slide in your brand.
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