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Slide 8 of 12

The business model slide

Show who pays, how much, how often, and whether it makes money.

1. Cover2. Problem3. Solution4. Why now5. Market size6. Product7. Traction8. Business model9. Competition10. Go to market11. Team12. The ask
KINDRED CO. · BUSINESS MODEL

Shopper pays ₹1,200 an order. Payback on the 2nd order.

Sample slide for a fictional company · illustrative numbers
About 2 orders a year
₹410 product, packing and shipping

What to include

01

The payer

02

Price and frequency

03

Cost to serve

04

Payback time

Design

A simple flow from payer to margin.

Mistakes investors notice

A full pricing pageRevenue with no costsFive revenue streams

The example above is for Kindred Co., a fictional D2C company. See how this slide changes by industry in our D2C investor guide.

Questions

What should the business model slide include?

The payer; Price and frequency; Cost to serve; Payback time.

Where does the business model slide go in a pitch deck?

Usually slide 8 of 12, in the order investors expect.

What are common business model slide mistakes?

A full pricing page; Revenue with no costs; Five revenue streams.

Can Astitva make this slide?

Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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