What to include
A change in technology, rules or behaviour
When it happened
Why it opens a window for you
Why the window will not stay open long
A simple before and after, with dates.
Mistakes investors notice
The example above is for Solstice Grid, a fictional climate tech company. See how this slide changes by industry in our Climate tech investor guide.
Questions
What should the why now slide include?
A change in technology, rules or behaviour; When it happened; Why it opens a window for you; Why the window will not stay open long.
Where does the why now slide go in a pitch deck?
Usually slide 4 of 12, in the order investors expect.
What are common why now slide mistakes?
"The market is growing" with nothing specific; A trend everyone knows about; No date.
Can Astitva make this slide?
Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get all 12 slides written free
Astitva writes the full investor story from a short brief, in this order, then designs each slide in your brand.
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