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Slide 10 of 12

The go to market slide

Explain how you will reach the next 1,000 customers and what it costs.

1. Cover2. Problem3. Solution4. Why now5. Market size6. Product7. Traction8. Business model9. Competition10. Go to market11. Team12. The ask
KHETI MITRA · GO TO MARKET

62% of farmers come through FPO partners at ₹160 each

Sample slide for a fictional company · illustrative numbers
Next: input dealers in 3 more districts
Target: 50,000 farmers by next kharif

What to include

01

The channel that works today, with numbers

02

Cost to acquire a customer

03

The next channel you will add

04

A simple funnel

Design

One funnel or one channel chart, with costs.

Mistakes investors notice

A list of every channelNo costs"Viral growth" as the plan

The example above is for Kheti Mitra, a fictional agritech company. See how this slide changes by industry in our Agritech investor guide.

Questions

What should the go to market slide include?

The channel that works today, with numbers; Cost to acquire a customer; The next channel you will add; A simple funnel.

Where does the go to market slide go in a pitch deck?

Usually slide 10 of 12, in the order investors expect.

What are common go to market slide mistakes?

A list of every channel; No costs; "Viral growth" as the plan.

Can Astitva make this slide?

Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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