What to include
01
Two axes customers care about
02
Real alternatives, including doing nothing
03
Your honest position
04
Why it is hard to copy
Design
A 2x2 with your dot in your brand colour, everyone else in grey.
Mistakes investors notice
"We have no competitors"A table where you win every rowCompetitors customers never compare you with
The example above is for Parallel, a fictional AI company. See how this slide changes by industry in our AI investor guide.
Questions
What should the competition slide include?
Two axes customers care about; Real alternatives, including doing nothing; Your honest position; Why it is hard to copy.
Where does the competition slide go in a pitch deck?
Usually slide 9 of 12, in the order investors expect.
What are common competition slide mistakes?
"We have no competitors"; A table where you win every row; Competitors customers never compare you with.
Can Astitva make this slide?
Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get all 12 slides written free
Astitva writes the full investor story from a short brief, in this order, then designs each slide in your brand.
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