What to include
01
The first group you can reach, counted
02
What each pays a year
03
The next, wider group
04
Sources for every number
Design
Concentric rings work, but the bottom-up equation matters more than the circles.
Mistakes investors notice
"We only need 1% of a huge market"Total industry value instead of your revenue poolNo sources
The example above is for Lumen Pay, a fictional fintech company. See how this slide changes by industry in our Fintech investor guide.
Questions
What should the market size slide include?
The first group you can reach, counted; What each pays a year; The next, wider group; Sources for every number.
Where does the market size slide go in a pitch deck?
Usually slide 5 of 12, in the order investors expect.
What are common market size slide mistakes?
"We only need 1% of a huge market"; Total industry value instead of your revenue pool; No sources.
Can Astitva make this slide?
Yes. Astitva writes the full 12-slide investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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Astitva writes the full investor story from a short brief, in this order, then designs each slide in your brand.
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